A website that does justice to the cooking

When someone asks an AI tool where to eat, it looks for clear, current information it can trust. Menus locked in PDFs and details that only appear in photographs are harder for it to read reliably, and easy for it to miss.

On the sites I build, every dish, opening time and story is written into the page itself, so the answer a diner gets is as close as possible to the one you would give them.

Good photography makes people hungry, and your site will use it well. But a website built mostly from images leaves diners guessing about the things they want to know before they book.

The menu, the wine list, how to find you and what to expect when you arrive are set out so a diner can find any of it in a moment. I write it myself, from conversations with you and your team, rather than handing it to AI.

Every restaurant has things no other restaurant can claim: a dish that has been on the menu since the day you opened, a supplier you have used for years, a technique the chef picked up somewhere unexpected, a kitchen built around a particular grill or oven.

They are the reasons people choose you over the place down the road. They can sit on the homepage or have pages of their own, depending on how much there is to tell.

Diners with coeliac disease, IBS, allergies or a vegan diet usually decide where to eat before they ever speak to you. If your website only says "please ask about allergens", many of them will book somewhere that has already answered the question.

Your site can set out, dish by dish, what is gluten-free, vegan or low FODMAP, and which of the 14 major allergens each dish contains, using information your kitchen has confirmed. That gives these diners the confidence to book, and gives AI tools accurate detail to pass on when they are asked.

Plenty of your guests are drinking less, alternating a glass of wine with something alcohol-free, or bringing a friend who isn't drinking at all. When the choice stops at a soft drink or sparkling water, some of them will eat somewhere else.

If you have built an alcohol-free list with real care, from alcohol-free wines to cocktails made as thoughtfully as anything else at the bar, it deserves its own page, with the thinking behind it. It is a subject I know from both sides: alongside 30 years in the wine trade, I coach people who want to drink less.

When someone asks ChatGPT about a restaurant, it can fetch pages live while they wait for the answer. In one published test, it gave up on pages that took longer than five seconds to load and turned to an older copy found through Google instead.

For a restaurant, an older copy can mean last season's menu or opening hours that have since changed. A fast site with your information written on the page gives AI tools the best chance of passing on what you published most recently.

Source: OpenSeoTest: How GPTBot and ChatGPT-User Handle JavaScript, Edgecomet

I'm Alastair Cassie. I spent 30 years in the wine trade, buying, blending and building brands, and a wine I found on a buying trip only got taken seriously once it had the right backstory and the information people needed to choose it. Writing a restaurant's website is the same job.

I also run BYOB City Guides, which lists 262 London restaurants where you can bring your own wine. Researching it meant looking at restaurant websites from a diner's side of the table, and most of them left out exactly what diners wanted to know.

In a Google search for "Ledbury corkage" on 3 November 2026, the guide's page ranked above The Ledbury's own site. See the result

Restaurant Websites is part of AI Ready Web Designs™, which builds websites for local businesses in Orpington, Bromley and Kent.